Nghiên AI is a community of 700,000+ working people figuring out how to bring AI into their everyday jobs.
What we do is fairly simple: try a new tool, see how far it goes on real work, and share what we learned so everyone else can benefit.
Nghiên in numbers
Metric / Period
Since 2022700,000+members, grown organically since 2022
Monthly2,000 - 3,000posts read and reviewed by our admins every month
Monthly10,000,000+organic impressions every month
202620,000+people registered for Conviction 2026
Stories from the desk
A task that took three hours still took three hours, except now there was a chat window open beside it.
Every morning you open your phone and there's a new model, along with the promise that your job is about to change. In the group, the most common questions are still “Can I get that prompt?” and “What tool are you using?”.
Nghiên AI began in 2022 as a small fanpage reposting AI images. Almost four years later, the community has more than 700,000 members, mostly ordinary working people who want AI to help with their real work.
We ourselves paid for upgraded plans and saved hundreds of sample prompts, only to find on real work that things weren't much faster. The hard part isn't a lack of tools, it's bringing AI into everyday work: you have to give it context and a clear process, and like learning a craft, there are no shortcuts.
So we learn together in person too: our Special AI Forum stage at Conviction 2026 with 20,000+ registrations, hackathons with Alibaba Cloud that include a track for people who don't code, Nghiên AI Lab workshops, and Nghiên Connect meetups.
Nghiên and Nghiện
We only dropped a single tone mark, but for us it was a big shift for the whole community.
The community's first name was Nghiện AI, roughly “AI addicts”, which fit the early days when everyone was curious and excited every time AI drew a nice picture or wrote a decent paragraph. That “addiction” wasn't a bad thing, because without it there would be no community today.
As time went on, AI moved deeper into work, from individual users to whole teams, and then into the processes of whole companies. The important question was no longer which tool to use, but how this work should be done differently if AI were involved from the start.
In April 2026 we became Nghiên AI, keeping the old sound and adding two layers of meaning: research, meaning to try things thoroughly to understand what a tool can and can't do, and the inkstone, meaning to prepare enough context before getting to work.
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Those ahead help those behind
Honestly, nobody can try every AI tool released each month on their own, including us. But when 700,000 people split up the testing and report back to each other, everything gets a lot lighter.
Whoever gets something working shares how they did it. Whoever is still experimenting shares their failures too, so the next person trips less. Whoever builds a good tool or workflow packages it up for everyone to use.
Our admin team's job is to keep that space clean and headed in the right direction, so that anyone who drops by can find what they need.
Building a big dream together
01
Adopting fast isn't the same as mastering
Vietnamese people have always been quick to pick up new technology. From the internet, smartphones and social media to crypto, we've shown up early for every wave, and AI is no exception.
But we think that adopting quickly doesn't necessarily mean mastering it. When we stop at simply using tools, we depend almost entirely on what others have designed. When they raise prices, change an algorithm or drop a feature, our whole workflow has to follow.
Once you understand how it works and can build your own process, switching from one tool to another is no longer a big deal. Your context, your data and your way of working stay in your hands.
If we can't cross that gap, we may end up at the very bottom of the value chain for good, paying subscriptions, contributing data and receiving the cheapest outsourced work. The money going into credits is steady, while the money earned back thanks to AI is still small.
02
A view from Singapore
Not long ago, we read Singapore's National AI Strategy 2.0 (NAIS 2.0), published at the end of 2023, and one thing stood out to us. Besides attracting talent and growing the number of professional AI practitioners to 15,000, they set aside a whole part for AI users, meaning businesses and ordinary workers. Their goal is to help these people use AI with confidence and a clear head, to be more productive and to find better jobs.
Reading that, it felt very close to what Nghiên AI is doing, except that we come from the bottom up, starting from each person's own desk.
03
The gap in the middle
In Vietnam, we see the biggest gap in the middle. At the top there are policies and tech companies with ever better products. At the bottom, a lot of working people are still figuring things out alone in front of a screen.
Nghiên AI wants to stand in that middle, what we like to call the AI Adoption Layer. Here, a new tool gets tried by thousands of people on real work, praised, criticized and adjusted, before it becomes an everyday working habit.
We don't build AI models. What we can do, and are trying to do well, is help more and more Vietnamese people use AI effectively in their own work.
Solving real problems for Vietnamese people, together
Every time Nghiên AI introduces a product, many members spend their own time trying it. That's why we'd love to walk alongside AI projects that want to solve real problems for Vietnamese people, together with the community.
Many communities have lots of members but few people guiding them and little real interaction. At Nghiên AI, more than 700,000 members are real working people, our admins review thousands of posts each month and move readers from watching to trying through events and quests. A product tried on real work gets honest feedback in return.
Whether you're a brand-new team or one with years of experience, if you hope for the same things, tell us about it.
Partner with Nghiên AI
Contact us.
Send a short email about the problem your product solves, who it's for, and how you'd like the community to experience it. Đức will read it and get back to you.
- Khải Hoàn · Community Manager
- Minh Đức (Kieran) · Head of BD & Partnership
- Jack Vĩ · Community Admin & Moderation Lead
- Trí Phan · Community Admin & Tech Moderator